Another instance where Franklin points out the importance of appearance takes place in Philadelphia. Upon arrival, Franklin offers to give his shilling away to the people who owned the boat that brought him to his destination. First, they refuse to accept the payment on grounds that he contributed in rowing the boat. However, Franklin "insisted in their taking it, a man being more generous when he has but a little money that when he has plenty through fear of being thought to have but little (19)." It is odd that Franklin uses the word "fear" in describing how he would feel if people believed that he was poor. Again, in this incident, similar to the one before, Franklin expresses his desire for people to have a favorable image of him. A highly esteemed reputation is critical of one's advancement in society and the appearance of being financially secure is the surest way of becoming one. Therefore, people should not only be aware of how others view them, but also be conscious of creating the image that they want for themselves.