We are here to serve God. As such, we can't claim we need to be schmoozed with every change, and have our feathers smoothed at every step. These claims may apply to some extent, to the new and immature believers, but cannot be claimed for leaders or other models of Christian living who make up the Servant Team. A servant who needs to be schmoozed over bumps in the road cannot be trusted at any but the lowest level of responsibility. Such people are dependent on higher human leadership for their stability. God wants those to serve him who will move forward whether there is human affirmation or not.
Marketing ethics are the marketerâ€™s standards of behavior and moral values, as Homburg (2001) maintains. They are related to the decision to do what is morally right or what is morally wrong. Traditionally, the concept of business responsibility has cared about the relationship between the enterprise and consumers, the work staff, and the stockholders. The enterprise is responsible for providing the customers with high-quality product at a rational price, decent salaries and a comfortable working environment for the staff and an adequate profit level for stockholders.