Companies must also improve their relational intelligence of their CRM systems. These days, companies store and receive huge amounts of data through emails , online chat sessions, phone calls, and more.  Many companies do not properly make use of this great amount of data, however. All of these are signs of what types of relationships the customer wants with the firm, and therefore companies may consider investing more time and effort in building out their relational intelligence.  Companies can use data mining technologies and web searches to understand relational signals. Social media such as Facebook, Twitter, blogs , etc. is also a very important factor in picking up and analyzing information. Understanding the customer and capturing this data allows companies to convert customer's signals into information and knowledge that the firm can use to understand a potential customer's desired relations with a brand. 
I was injured in a Target store on bellflower Blvd. In the city of long beach CA. It was in July 2012. I was on the sales floor checking dates on the bread when a customer with 3 young children hanging on the cart passed behind me. The wheel of the cart caught my right foot dragged and twisted it as she forced the cart over my foot. Then in a very cold voice sad “oh, sorry” my son asked if I was ok as I tried to stand up but the pain was excruciating. Then two days later were there again. The floor manager Denice asked me if I was ok. I told her what happened. She asked if I filled out an incidence report. I said no. She said ” oh too bad” then walked off. Had I known or even had her offer to take me to fill one out I would of been able to have medical attention to take care of the damage caused by their property. I am still in pain continually due to the damage done and because I can’t afford an attorney have suffered permanent damage because of lack of concern for the safety of people in their stores. Target is a very disgraceful company and deserves to go I see them I think of the pain they have caused me and I wish I could sue them.